Our Work
Case Studies
A healthcare provider was launching a new product to both Anglo and Hispanic consumers. They called on Agency a la Carte for translation of all of the materials into Spanish. The translation consultant we provided to our client knew that Jacksonville’s Hispanic radio stations broadcast to three very distinct markets: Cuban-American, Puerto Rican-American and Mexican-American audiences. Her understanding of the nuances among these cultures and languages meant she brought more than just translation to the project. The result was targeted messaging that elicited a high response rate from each market segment.
A local agency without a media director needed someone to manage daily paperwork and follow-ups on media buys that had been completed for the year. Agency a la Carte provided a project manager with skills in media buying, post-buy analysis, tear sheet and affidavit confirmation, and billing verification. Our client estimated that the project would take two months on a part-time basis. Within just 30 days, all of the agency’s records were up to date, analyses were completed and the billing reconciled, make-goods negotiated and payments current. Our client commented that we could make more money if our people didn’t work so quickly, adding, “They are incredibly efficient."
An international manufacturer headquartered in Jacksonville has continued to call on Agency a la Carte for a range of services and assignments. A part-time project manager helped the company keep up with its marketing team’s work overload, and a proofreader reviewed an extensive product catalog, returning the corrected work in just two days. When the company’s human resources department was unable to find the right candidate for a permanent, full-time brand manager position, Agency a la Carte found “an excellent addition to our team.”
A primary care medical center positioning for future expansion turned to Agency a la Carte for help in developing an advertising and public relations campaign to promote its new services. While initially hesitant to consider changing its existing brand, we recommended an objective evaluation of the company’s name, logo, tagline, colors and messaging. Our focus group research led to our complete recreation of the brand and, consequently, an exceptional 53 percent increase in new patients. According to the client, “Feedback on the new name and signage has been incredibly positive. People now relate better to the brand and find it easier to recognize what we do.”